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    Creative Advertising Strategies On Screen Özge Uluğ Yurttaş

    Yazar: Özge Uluğ Yurttaş Yayınevi: Der Yayınları

    Every year the most creative Works and people in the advertising industry win awards in various competitions entailing never ending debates on how useful or beneficial these awards are. According to research, creativity is one of the most essential criteria when choosing an agency. There fore, as the importance of receiving awards in creative advertising is increasing, the agencies’ routines are also changing. Agencies are observed to exhibit new... Devamnı Oku
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    Creative Advertising Strategies On Screen Özge Uluğ Yurttaş Ürün Açıklaması

    Every year the most creative Works and people in the advertising industry win awards in various competitions entailing never ending debates on how useful or beneficial these awards are. According to research, creativity is one of the most essential criteria when choosing an agency. There fore, as the importance of receiving awards in creative advertising is increasing, the agencies’ routines are also changing. Agencies are observed to exhibit new behaviors, such as investing a lot of Money to snatch creative individuals in the industry to gain more awards. In this study, firstly, adversiting and television advertisements are explained,In the last section, winners of creative advertising awards of 2018 in world’s most prestigious competitions are presented.

    Özellikler

    Sayfa Sayısı 142
    Baskı Sayısı 1
    En x Boy 13,50 x 21,00 cm
    Cilt Durumu Ciltsiz
    Kağıt Cinsi 2. Hamur
    Basım Tarihi Ocak 2020
    Basım Yeri Türkiye
    Boyutlar 13,50 x 21,00 cm
    Kağıt Tipi 2. Hamur
    Barkod 9789753535922

    Katkıda Bulunanlar

    Yazar Özge Uluğ Yurttaş